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Functional AND beautiful: It can be done! Image by Flickr user botheredbybees

Design: Redesigning is about more than looks

Executive Summary

Many people start their website projects by thinking about how they want things to look – even when they don’t yet know what content will be included.

Good design is about more than how pretty something looks. Design is what your users experience as they interact with your content. Are your potential and current clients able to do what you need them to on your website? We look at why “content before design” is a strong philosophy.

Details, Tips, Recommendations & Takeaways

If you ask people what they think of a website, the first thing they almost always comment on is how it looks. Sometimes these are useful comments: “I have difficulty finding what I’m looking for,” or “I like Instagram because it gives me a never-ending stream of stuff to look at.” Often, though, the overarching comments people make are more concerned about aesthetics: “It’s ugly,” or “They have such a lovely-looking app.”

There’s nothing wrong with these thoughts, of course. Users can and will have whatever opinions they want about a website (and you, as someone with a web presence, will almost certainly hear all of them, often simultaneously). And it’s important to listen to what your current and potential customers are saying about your website’s looks… to a point.

Design is about more than how pretty something looks. Design is essentially “what the user experiences as they interact with your content.” That does include things like what colors you use, fonts chosen, all of that. But you, as a website owner, need to worry more about how people are interacting with your content, and whether they’re doing what you need them to.

Ugly websites can make money

It's no secret, but most people don't acknowledge the fact some of the ugliest websites on the planet are also some of the most successful. In many cases, we've

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